Promotion simply encompasses the strategies and methods of delivery that a company chooses to avail information regarding product offerings to customers. The overall picture is the development of an image for the company. This can be achieved through copywriting and advertisements. The two strategies that will be simultaneously used will be target marketing and mass marketing. The general company offerings that bear its logo will be mass marketed whereas specialty products will be marketed to targeted groups. Young people are especially fashion conscious. Therefore, new products will be targeted towards this segment of the population.