Creators are best when their heads are in the clouds. At altitude, they can see the big picture, and
will rely on their intuition more than any market research to guide them. Their over-optimism is their
greatest strength when it comes to their vision and their greatest weakness when it comes to what
they believe others can achieve. As a result, many Creators succeed in their creation, only to fail in
their execution, taking on too much and expecting too much of others.
Creators are excellent at getting things started, but often terrible at completing them. With a
passion to always be occupied with the next big thing, many Creators also over-stretch themselves.
They come up with a great idea that will bring them success, only to drop it before it has been
properly executed to go onto something ‘more exciting’. As a result, there are plenty of Creators
with half-finished projects and the next big thing just around the corner.
The Creators that have made it have set up a structure to allow them to stay in their creative
groove every day, with great teams and partners to execute. They know what value they can deliver,
and are crystal clear in owning that value through their equity, patents and trademarks. They are
also generous in the way they share the pie, aware that it is only through the efforts of others that
their creations can be fully leveraged.
Creators are best when their heads are in the clouds. At altitude, they can see the big picture, and
will rely on their intuition more than any market research to guide them. Their over-optimism is their
greatest strength when it comes to their vision and their greatest weakness when it comes to what
they believe others can achieve. As a result, many Creators succeed in their creation, only to fail in
their execution, taking on too much and expecting too much of others.
Creators are excellent at getting things started, but often terrible at completing them. With a
passion to always be occupied with the next big thing, many Creators also over-stretch themselves.
They come up with a great idea that will bring them success, only to drop it before it has been
properly executed to go onto something ‘more exciting’. As a result, there are plenty of Creators
with half-finished projects and the next big thing just around the corner.
The Creators that have made it have set up a structure to allow them to stay in their creative
groove every day, with great teams and partners to execute. They know what value they can deliver,
and are crystal clear in owning that value through their equity, patents and trademarks. They are
also generous in the way they share the pie, aware that it is only through the efforts of others that
their creations can be fully leveraged.
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