ENTREPRENEURSHIP AND THE ENTREPRENEURIAL MIND-SET
LEARNING OBJECTIVES
1
To introduce the concept of entrepreneurship and explain the process of entrepreneurial action.
2
To describe how structural similarities enable entrepreneurs to make creative mental leap.
3
To highlight bricolage as a source of entrepreneurs’ resourcefulness.
4
To introduce effectuation as a way expert entrepreneurs sometime think.
5
To develop the notion that entrepreneurs cognitively adapt.
6
To introduce sustainable entrepreneurship as a means of sustaining the natural environment and communities and developing gain for others.