This implies that as incomes increases, life insuranceconsumption decreases. This result is inconsistent with all prior empirical studies that find positive impact of income on lifeinsurance consumption. This negative effect could be explained by insurance being seen as inferior commodity. This supportstheoretical justifications by authors such Hoy and Robson (1981), Briys et al. (1989), Lee (2007) and Zhou et al. (2010) thatthe level of complementarities with other financial products can make life insurance an inferior good. Additionally, the highly inequitable income distribution among African countries could also help in explaining this relationship