Mobile Development › key terms and conceptsWith figures like that, it’s obvious why so many organisations are investigatingthe mobile phone as a marketing platform; one which can be used bycompanies to engage with consumers and to facilitate consumer-to-consumerinteraction. 6.2 key terms and concepts term definition The third generation of mobile network technology with improved speeds 3G in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds. Short for application; a mobile app is a software program designed to App complete a specific set of functions on a specific model and make of phone. A basic phone has a numerical keypad, severely limited data storage, little Basic phone to no Internet capabilities and a low quality display. This is a language used to describe how an HTML document should be Cascading Style formatted. Cascading Style Sheets provide the ability to separate the Sheets layout and styles of a web page from the data or information displayed on (CSS) the page. Compact HyperText Markup A version of HTML for mobile devices and other limited hardware. Language (CHTML) A function which allows the mobile user to click on a link to make a Click-to-call telephone call. Enhanced Data rates for GSM EDGE is mobile phone technology that allows for faster speeds than that Evolution of a basic GSM network. (EDGE) Similar to a basic phone but with several improved features which can Feature phone include a camera, radio, limited storage capacity and low-end online capabilities. Global System GSM is the most basic mobile network. It is the most widely used network for Mobile in the world, with about 80% of mobile users connecting via the GSM Communication network. (GSM) A phone with more enhanced capabilities than that of a feature phone, Smart phone and can be considered a mobile computer as it offers many of the same features