EXPAND COLLABORATIVE INVOLVEMENT
A salesperson’s goal is to work with customers who have entered into a strategic alliance with the salesperson’s firm. This is done by building trust over a long period of time. The salesperson should always be looking for ways to take the relationship to a higher level and a stronger bond. One way to accomplish this goal is to expand the collaborative involvement between the buyer’s and salesperson’s organizations. The salesperson may take a group of engineers along on a sales call and introduce them to the buyer’s engineers. It may be possible for the engineers to work together to enhance the product offering. Customers often know the strengths and weaknesses of the product they use and can provide some insight into how improvements can be made.