Fourth, in order to enhance its luxury brand image and develop newer, more fashionable products, in 2011 Gobi collaborated with Italian designer Saverio Palatella, famous for his knitwear designs, to create a new line of designs exclusively for the Gobi brand. This new collection coincided with the company’s 30th anniversary and includes items designed by Palatella that combine the feel of the blue sky, nature’s beauty, and the strength of the wind infused with modern design techniques.