Firing all but two senior managers his first day on the job.
Cutting headquarters staff by 50 percent and salaried staff by 20 percent.
Relocating the headquarters operation from Toledo to Georgia to be closer to plants.
Disposing of unproductive plants in New Jersey and Maine.
Cutting waste products by 15 percent, greatly reducing material costs.
Increasing the R&D budget.
Investing in new plant equipment to make the manufacturing process less labor- intensive.
Launching a new foam-and-plastic cup for either hot or cold liquids.