Bargaining Power of Buyers
The power of buyers refers to the ability of the customers to be able to negotiate the prices from the seller. Consumers have little influence over the manufacturers and service providers in negotiating prices. The Ocean Parks is a theme park that combines with the thrill rides that providing the visitors an exciting experience while the other hand to provide with the connection of natural through conservation and breeding programs undertaken for its unique collection of insects, fishes, birds and marine mammals. These unique experiences could only be founded in the Ocean Park and thus the bargaining power of buyers in considered low.