the market share in markets that do not yet exist. If the firm wants to elaborate future opportunities, it had to develop
the ability of practical realization of these new markets creation. In general, we can argue that business success in a
market economy is related to predictions of opportunity and timely solutions of potential issues. In economics there
are significant problems, which are called crises and there exists the threats of existence of many businesses. But
always there are enterprises which emerge much stronger from the crisis. These are the companies which make in
time their new business ventures mostly based on the value or disruptive innovation by properly created intelligence
and they are able to implement them on market by right competitive strategy. The concept of intelligence is defined
either as the process by which strategy makers search, collect, analyze and provide information or as a result of this
process (Lowenthal, 2006). Another view of intelligence is a view on a characteristic of the subject, product or
business entity. From the perspective of cybernetics the intelligence organizations have these abilities (Schwaninger,
2008):
• ability to adapt to changing situations of external environment,
• ability to influence and shape the external environment,
• if it is necessary, ability to find new environment where they can work, ability to change in these new
environments,
• ability to minister to sustainable development of larger units, which are part of