Southwest Airlines Co. (LUV) has become the darling of the U.S. airline industry (and its investors) since its inception in 1966. With a focus on commuter benefits, low airfares and efficient operations, it is known as one of the best airline companies in the entire industry.
While many airlines place heavier weight on amenities and comfort, Southwest Airlines has been a pioneer, with its commuter-focused business model that caters to people looking for quick, cheap and painless flights from point to point.
Read more: Southwest Airlines' Business Model Could Soon Be the Industry Standard (LUV) http://www.investopedia.com/articles/markets/072215/southwest-airlines-business-model-could-soon-be-industry-standard.asp#ixzz3rcEPPW1G
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