• Limited opportunities for growth. • The firm could outgrow the market. • Danger of decline in the chosen segment or niche. • Risk of imitation. • Risk of changes in the target segment. • A reputation for specialisation inhibits move into new sector.s
• Limited opportunities for growth.• The firm could outgrow the market.• Danger of decline in the chosensegment or niche.• Risk of imitation.• Risk of changes in the target segment.• A reputation for specialisation inhibitsmove into new sector.s