Humanistic psychology’s emphasis on creativity and wholeness created a foundation for new approaches towards human capital in the workplace stressing creativity and the relevance of emotional interactions. Previously the connotations of“creativity”were reserved for and primarily restricted to, working artists. In the 1980s, with increasing numbers of people working in the cognitive cultural economy, creativity came to be seen as a useful commodity and competitive edge for international brands. This led to corporate creativity training in-service trainings for employees, led pre-eminently by Ned Herrmann at G.E. in the late 1970s.