During the research process, these seem have several limitations in the study. Firstly, the researcher found that limitation of cost and time is the majority limitation of the research. The online survey is selected due to budget reason because the researcher does the research oversea. These may inaccurate to reach target respondents who are organic consumers and being Bangkok recipients. Secondly, due to time constraint, the researcher avoided to apply open-end questions in the questionnaire instrument. Thirdly, this research is limited sample size into 300 respondents; this sample size seems to be small portion when compared to the whole population of organic consumer in Bangkok.