Burberry’s old London Flagship is to become the new setting for the concept store
The former Burberry headquarters on Haymarket will be the new London location for concept store Dover Street Market
Ten years after Dover Street Market, the retail arm of Comme des Garçons, transformed the fashion landscape in London’s Mayfair, the edgy, multi-brand store is on the move to Haymarket, south of Piccadilly Circus.
The new site for DSM will be the original Burberry building from 1911, by architect Walter Cave. It was built as the proud flagship of the military brand, but Burberry left in 2008.
Dover Street Market London, with scaffolding celebrating ten years – until they were obliged to take it down by the local authority
Photo credit: DARREN GERRISH
Although Adrian Joffe, the partner in life and in business of Comme des Garçons, reached in Paris, declined to comment, information we found on-line says that the building is part of Lord Alan Sugar’s property portfolio. Sugar acquired the building in November 2013. Sugar’s website (www.amsprop.com) describes the building: “The property consists of 2 linked buildings with an impressive panelled circular staircase linking the basement through to the 2nd floors. This property will be subject to a major refurbishment programme, with retail planned for the basement and ground floor and offices for the 1st, 2nd and 3rd floors.”