Section 2 identifies the need for increasing the understanding of the essence of business models and
emphasizes the scant attention given to their design in strategic management research. Section 3
presents the potential contribution of IS research to researchers in strategic management in three
areas: (1) the formalization and visualization of the core strategic concepts, (2) the exploration of
design techniques for generating and assessing multiple models, and (3) the support of computeraided
design for strategic management.