This result implicitly makes a conceptual
distinction betweenc orporatei mage and corporatea ssociationsO. n the basis of this
inference, one can conclude that the overall impression about a company, i. e. its
corporate image, should be conceptualised separately from specific organisational
associationsa; nd accordinglyc orporatea ssociationss houldb e studieda s antecedentosf
the corporate image and not as components