The role and meaning of Dunkin’ Donuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service, which served factory workers during World War II from mobile carts, William Rosenberg opened the first Dunkin’ Donuts store ten miles outside Boston in Quincy, Massachusetts in 1950. [If you’re not from New England, you might be as surprised as I was that this town is pronounced Quin-zzee.]