In the late 20th century, the community found it difficult to subsist solely on the fishing industry and the postman proposed to invite tourists to the village to benefit the residents. Nowadays this is one of the main attractions on tours of Phang Nga Bay from Phuket, often serving as a lunch stop. With the increasing number of tourists, a number of seafood restaurants are present on the island, as well as various stalls selling souvenirs. In addition, their legendary football team's old pitch serves as a major attraction. The village became a pit stop during a leg of the 19th season on the U.S. reality-competition show The Amazing Race.