Cultural Awareness
It is almost impossible to avoid cultural conflicts which are often out of a person's consciousness. Many times people are not aware that miscommunication is taking place. More often than not, people simply cannot understand(or just ignore) the causes of miscommunication. To be aware of the frequency of miscommunication, one needs to be careful in communicating with someone from a different culture. Tomalin and Stempleski, Cultural Awareness(1993). assert that one should not only be aware of one's own