According to Mike Price, Vice President of Price Automotive Group, “Customer loyalty is at the center of everything we do at Price Toyota.” Especially in a challenging sales environment, Mike and his team recognize that every contact with a customer or prospective customer is a chance to build customer satisfaction and loyalty. At the same time, every customer touch point presents an opportunity for defection if it’s not handled properly. Mike understands these concepts, and recognizes that targeted and ongoing communication is a key component in his customer loyalty program – especially when times are tough.