Rocket Science: To be successful in this
segment, firms need to establish a position
that results in their being approached by
the client (often before the need is in the
public domain). Requests from individual
businesses for help are unlikely to be frequent,
yet, when they do occur, their potential
impact on the company will always be
significant. At the extreme, the outcome of
how the issue is resolved literally can make
the difference between the life and death of
the business. But, in all cases, the successful
resolution of a “Rocket Science” issue always
has some sort of a significant impact on the
organization’s economic health.