Storytelling is a good way to capture the audience’s imagination in a way that they can understand and relate to.
With a narrative, the audience does not have to remember a series of dates, facts or principles. They need only stick with the premise of the story. The human brain can only handle so much information. Every day, people use memory tools, such as narrative, to recall sequences of letters, words or numbers. For example, in music many people use the mnemonic ‘Every Good Boy Deserves Favours’ in order to remember the stave sequence ‘EGBDF’ (and similarly FACE for the spaces)