This realization led to a fundamental redefinition of IBM’s business. Now, if you ask IBM managers to define the mission, they’ll tell you, “We deliver smart solutions to customers’ data and information technology problems. “ Under this new customer – solutions mission, IBM began shifting emphasis away from computer hardware. Instead, it added a full slate of integrated information technology(IT), software, and business consulting services. Customers can still buy mainframe computers from IBM, but they are more likely to buy services, systems, and advice. The transformed IBM now works armin-arm with customers on everything from assessing, planning, designing, and implementing their data analytics and IT systems to actually running those systems for them.