To our knowledge, the only exception of explicitly testing three- dimensional commitment on relational outcomes were that of Gruen, Summers, and Acito (2000) in a B2B insurance context and Bansal, Irving, and Taylor (2004) in a B2C services setting. Table 2.1 provides an overview of academic studies that investigated the effects of multidimensional commitment on relational outcomes in B2C relationships. The rational for the selection was centred based on the commitment concept being investigated as a major concept in the studies of consumer-firm relationship (i.e., considered commitment to be the most dominant concept in the study). The other reason is that these studies were published in highly recognised academic journals in the field by various sources.