Are giving you permission to have and to be excited about your company your product or your service if you're not passionate about it were not going to be right remember jobs isn't selling an experience if you offered number and statistics meaningful we have sold four million five times today holy and vital is that's twenty thousand our phones everyday on average number don't mean much almost replacing context manager connect the dots for your listeners recently I worked with the company that launched a twelve a gigabyte memory card twelve gigabytes that number doesn't mean much to most people someone put into context