In the Agile Supply Chain paradigm, agility relates to the interface between a company and the market.
Agile Supply Chains are driven by products and services that incorporate the voice of the customer.
Competitive advantages are based on responding to rapidly changing, continually fragmenting global markets.
Agile manufacturing techniques, an extension of lean manufacturing, are applied in this context. (Vonderembse et al, 2006)
recommended applying the Agile Supply Chain paradigm for innovative products in the phases of introduction and growth of the product life cycle.