Keep it Simple: Concentrate on your Core Message
When planning your presentation, you should always keep in mind the question:
What is the key message (or three key points) for my audience to take away?
You should be able to communicate that key message very briefly.
Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.
Whichever rule you choose, the important thing is to keep your core message focused and brief.
And if what you are planning to say doesn’t contribute to that core message, don’t say it.