They are looking for someone who has experience of running large budget campaigns, and who has a strong knowledge of Google Adwords, Google Analytics and Bing Ads. You will have strong numerical, statistical and analytic skills, as the role is data heavy, requiring someone who is comfortable with analysing and manipulating large sets of data. You must also have the ability to see trends and patterns within the data and to be able to suggest changes that should be made to enhance a campaign.