PR, as a profession, offers plenty of variety. Clients may range from public bodies and services,to businesses and voluntary organizations.You might be working in-house for a large multinational corporation,or in a smaller specialist agency dealing with fashion, sport or consumer goods. Job opportunities range from positions in service industries to healthcare organizations,educational institutions or social services organizations.Alternatively,you could work for a charity, non-governmental organization or environmental pressure group.Needless to say, it is also possible to find work in business organizations,financial institutions and government agencies.As international business and cross-cultural relations increase, more positions are becoming available around the world. The US Bureau of Labor Statistics views PR as a growth industry with good career prospects and opportunities.This means there are plenty of opportunities for public relations professionals with the appropriate qualifications,experience and aptitude