Maxine Borja: Bob, in talking about brand…why do you think being a purpose-driven organisation is so important today?
Bob: Purpose defines who you are and why
you exist. It’s a guidepost to the decisions
we make. So when we talked about our own building blocks, it was clear that building trust in society and solving important problems
were at the root of what we’ve been doing for more than 150 years.
Today trust is a much needed commodity.
Trust between businesses, between governments, communities, taxpayers, stakeholders and the like. And when you think about the future, society needs business, government and communities to work together to solve these
big important problems.