This research uses various methods for analyses. First, reliability and validity are tested by various analytical methods: contents validity, preconditions for a multivariate analysis, internal consistency, Cronbach’s alpha, KMO (Kaiser-Meyer-Olkin), Bartlett test, and factor analysis. Second, the relationship between the variables is identified by correlation analysis. Third, the moderating effect is tested by moderated regression analysis (MRA). The research model explains the moderating effect of internal orientation and market orientation on the relationship between commitment and transportation services. Commitment has a direct effect on transportation services but internal orientation and market orientation have an effect on the services through interaction with commitment as well as a direct effect on the services. Therefore, this research ascertains the moderating effect of the two orientations on the relationships between commitment and the services