But as long as the marketing relationship was understood on the contract model, there was an easy way for manufacturers to escape responsibility. If courts were going to assume that consumers had been given an implied war¬ranty of safety, manufacturers could avoid responsibility by expressly limiting or denying any warranty. Thus, limited or expressed warranties could shelter manufacturers from legal responsibility for their products. Consumers could only recover damages as outlined by the producer. All too often, such limita¬tions are explained in small print at the bottom of a sale agreement and typi¬cally in language that only lawyers can understand. Thus, despite appearances that consumers were consenting to such limitations, a more fair and accurate interpretation is that such one-sided agreements fail to meet the standards of truly informed consent.