Of course, if you consider that your education was finished when you left college, and wouldn't be caught dead with a copy of, say, one of Jane Austen's novels under your pillow, go no farther. In that case you will probably never know how the landed gentry of early nineteenth century England scorned people "in trade," nor have any ideas about why the Hudson Valley Squire strain in this country does the same. And that just possibly, some day, might keep you from producing a really effective series of "snob appeal" advertisements for the "carriage trade." Of course, this is a disappearing race, so maybe it doesn't matter.
But the principle of constantly expanding your experience, both personally and vicariously, does matter tremendously in any idea-producing job. Make no mistake about it.
Another point I might elaborate on a little is about words. We tend to forget that words are, themselves, ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas tend to come alive again.
Take the rather recent work “semantics” for example. The chances are you will never use it is an advertisement. But if you have it in your vocabulary you will have a number of symbols which will be of very practical value indeed.
Thus, words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn’t get the hang of the story, simply missed the point that it is a collection of short stories.
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