Steve Jobs provides business leaders with a perfect template of how to deliver expertly tailored rhetoric, according to new research.
The late Apple boss was a master of the art of effective and persuasive speaking, employing various strategies to adapt to differing scenarios and situations, while still delivering a constant message, according to Loizos Heracleous and Laura Klaering, of Warwick Business School.
Their paper, Charismatic Leadership and Rhetorical Competence: An Analysis of Steve Jobs’ Rhetoric, published in Group & Organization Management, looked at how Jobs adapted his rhetoric for different situations.
Using Aristotle’s classic tools of persuasion – ethos, pathos and logos – the study looked at how Jobs used each of them in different situations, from the courtroom, to a TV interview and a conference on digital technology.
Professor Heracleous believes leaders in business and public can learn a lot from the rhetorical skills exhibited by Jobs and “employ them to increase followers’ belief in their charisma as well as their own effectiveness as a persuasive speaker”.
Steve Jobs provides business leaders with a perfect template of how to deliver expertly tailored rhetoric, according to new research.The late Apple boss was a master of the art of effective and persuasive speaking, employing various strategies to adapt to differing scenarios and situations, while still delivering a constant message, according to Loizos Heracleous and Laura Klaering, of Warwick Business School.Their paper, Charismatic Leadership and Rhetorical Competence: An Analysis of Steve Jobs’ Rhetoric, published in Group & Organization Management, looked at how Jobs adapted his rhetoric for different situations.Using Aristotle’s classic tools of persuasion – ethos, pathos and logos – the study looked at how Jobs used each of them in different situations, from the courtroom, to a TV interview and a conference on digital technology.Professor Heracleous believes leaders in business and public can learn a lot from the rhetorical skills exhibited by Jobs and “employ them to increase followers’ belief in their charisma as well as their own effectiveness as a persuasive speaker”.
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