“The Business Insight feature, which empowers business users to build and edit their own dashboards without help from IT is a huge advantage; every user can see exactly the information that they want to see, and if they decide that they want to monitor a new performance indicator or present the results in a different way, they can do it in seconds with a few mouse-clicks. We are also currently taking a serious look at IBM Cognos Mobile – if I could access my dashboard and perform onsite analytics on my mobile, I would use it for everything.”