ncreasingly, consumers are foodies with an on-the- go lifestyle, and that is translating to food choices that are more experiential, convenient, and impulsc-driven However, while more consumers want to savor their food experiences and the numbers of thosc who really enjoy cooking or consider themselves recreational cooks are at an all-time high, they still often simultane ously seek simplicity and ease of preparation, creating a new fundamental food selection factor best described as gourmet convenience." While 83% of consumers say that taste has a great impact on their food choices, followed by price, which is cited by 68%, and healthfulness, noted by 60%, they feel less strongly about these factors than they did in 2014.The number of consumers citing the preceding attributes is down 7%, 5%, and 11%, respectively (IFIC 2015). In con- trast, convenience and sustainability, which have a significant impact on food choices for 52% and 35% respectively, have remained strong and stable over the past four years (IFIC 2015)