Discounted Cash Flow Analysis
Assumptions
We have used the following assumptions supplied by the JetBlue management forecast and the case-writer analysis provided in Exhibit 13 (Bruner, Eades, & Schill, 2010):
1.The Revenue per aircraft will commence at $17 million per aircraft and increase by 4 percent per year (inflation) going forward from 2003-2009 since the airline is at the height of the industry in terms of load factors. This estimate will drive the revenue growth rates in the DCF model.
2. Operating expenses are projected as a percentage of revenues.
3. Capital expenditures estimates are based on information presented in JetBlue’s I.P.O. prospectus and adjusted upwards for inflation of 5 percent per year.
4. the debt-to-equity ratio is estimated using the Total Capital Multiple estimate (figure 2).