Develop compelling new products, advertising (IMC) campaigns and Go to market strategy.
-Estimate the size of the target group.How big Quantities will you be able to sell?
-Estimate there is a demand for you product/service within the target group?
-Will be able to meet the requirement of the target group? Quality,price,service,level ECT.
-What are the future prospects of the target group?
-Analyse consumer data to provide the annual situation analysis for Integrated Commercial Planning and on-going understanding of the brands.
-Work effectively with sales and trade marketing to coordinate and align the execution of consumer and trade activities.