Product Support
Not all companies use YouTube to generate new business; some companies do so to
support existing customers. Consider some of the most common customer problems
and
questions,
and produce one or more videos addressing those issues. If you
can help your customers help themselves, you provide them with a useful service
and reduce your company’s support costs—all with a free YouTube video.
For example, AutoDesk Inventor is a high-end computer program for 3D mechanical
design from
AutoDesk
(www.youtube.com/user/autodesk).
Knowing that their
customers need a lot of post-sales support, the company put together a series of
YouTube videos (such as the one in Figure 1.9) showing how to install, configure,
and use the program. It’s extremely useful—and helps to cut down on traditional
tech support costs, as well.