A. Establish measurable, predictable and reasonable
implementation of the project goals
The implementation of the CRM system must have a
clear vision and short-term goals. Before importing customer
relationship management, enterprise must be prepared in
advance the overall customer relationship management
blueprint for planning, development of customer relationship
management, short, medium-term business benefits
expected. The managers planning goals, it is necessary to
consider the status and management level of the enterprise,
should be noted that the requirements and challenges of the
external market. While no fixed method or formula to enable
enterprises to easily draw this goal, but must not be a onetime blind pursuit of large and comprehensive system, or
blindly obey vendors promise, after all, CRM is not a
panacea. More companies should learn from other
enterprises at home and abroad, especially with the
effectiveness of the application of the industries and
enterprises, and to proceed from the actual situation of the
enterprise objective to develop a reasonable business goal,
and to develop indicators tool which can measure it. In the
process of setting goals, companies must clearly establish
what the original intention of the CRM system. Only clear
implementation CRM system's initial reason, it is able to
give CRM vision and short-term goals fit for enterprises.
A. Establish measurable, predictable and reasonable
implementation of the project goals
The implementation of the CRM system must have a
clear vision and short-term goals. Before importing customer
relationship management, enterprise must be prepared in
advance the overall customer relationship management
blueprint for planning, development of customer relationship
management, short, medium-term business benefits
expected. The managers planning goals, it is necessary to
consider the status and management level of the enterprise,
should be noted that the requirements and challenges of the
external market. While no fixed method or formula to enable
enterprises to easily draw this goal, but must not be a onetime blind pursuit of large and comprehensive system, or
blindly obey vendors promise, after all, CRM is not a
panacea. More companies should learn from other
enterprises at home and abroad, especially with the
effectiveness of the application of the industries and
enterprises, and to proceed from the actual situation of the
enterprise objective to develop a reasonable business goal,
and to develop indicators tool which can measure it. In the
process of setting goals, companies must clearly establish
what the original intention of the CRM system. Only clear
implementation CRM system's initial reason, it is able to
give CRM vision and short-term goals fit for enterprises.
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