According to Fast Retailing (2013), UNIQLO emphasizes a large-scale store business model. By increasing the layout of the store, UNIQLO feels as if they can stay competitive with other fast fashion retailers and can become one of the leading fashion brands of Japan. UNIQLO expanded their stores to a larger scale because it would extend their total sales-floor space. UNIQLO plans on expanding sales floors of 800 square meters to 1,600 square meters.