The reason for different base could be that some respondents might have chosen other brands which are different from the brand list specified. Hence you find this different. The base for Need states is matching if you run Need states vs Need states.
The database has not been segmented yet, so you can ignore the point on Emotive alignment for now. We will get back in case we need any clarification on this.
Kindly confirm if the database is good to go for segmentation.