On November 27, 1989, Melco Consumer Products (Thailand) Co., Ltd. was established as a joint venture between Mitsubishi Electric Corporation, Siam Cement Plc., and Kang Yong Electric Plc. Its initial registered capital was 200 million Baht. Its factory, located at Bangna-Trad Highway KM. 20, commenced production on July 23, 1990 with 200 employees.