upwardly mobile people including foreigners. This campaign sought to feature Tiger Beer again as a beer for winners. The theme for the 1988 ad campaign was "Reward for Winners" and was meant to showcase Tiger Beer's Gold Medal achievements in international beer competitions using the tagline "Good as Gold." One creative featured attractive people on board a luxury yacht out on the open sea, getting a suntan on the deck and enjoying cold Tiger Beer.
The same "winner" theme continued into the mid- 1990s with a campaign featuring people who performed notable deeds. One commercial showed a girl walking down a street and coming face to face with a bull. A young man sitting in a cafe jumps up, grabs a red tablecloth, coaxes the bull to charge at him, directs the bull through a gate, and finally locks in the bull. Someone shouts in Spanish, "Give that man a beer," and the young man replies, "Make that a Tiger."