In-between juggling hefty capital investments, fluctuating fuel costs and debt loads, aviation industry margins are damn tight. Hell even, investment genius Warren Buffett thought airlines were a bad bet “how do you become a millionaire? Make a billion dollars and then buy an airline.”
Innovation in any industry plays a major part in any successful brand strategy as it helps to:
a. make the business flexible
b. create a point of difference
c. reduce operational costs
With that in mind, Air New Zealand decided it was better to innovate than die, so they tackled two of the biggest pains in the backside when it came to flying:
1. Check-in – by introducing new self check-in kiosks and gate scanners the check-in process has been cut from 10-15 to 1-3 minutes.
2. Uncomfortable seats – many airlines have made incremental changes to premium cabins over the years, but in doing so have neglected economy class.
Air New Zealand’s award winning Skycouch bridges the gap between providing a ‘lie down’ experience without the cost of upgrading to premium class.
- See more at: http://marque.co.nz/air-new-zealand-best-airline-in-the-world#sthash.xJILxil3.dpuf