Strategic Planning is among the most widely used and perhaps among the most abused management terminology in modern day business. If one were to ask the CEO of any large organization why Strategic Planning is needed, the responses would be varied:
Resources are finite and we need to have clear line-of-sight towards how and why we allocate our resources and to what end…
We need a structured process for highlighting opportunities / risks in order to sustain and accelerate the growth momentum..
We need to have a defined game-plan for taking on the competition…
And the list would go on.