• Work closely with Marketing Manager and Global brand design team (GBM) in leveraging the above the line & retail communications design & assets and deploy into our geo in a timely for Go-to-market initiative launch.
• Work closely with Mindshare, Nike Golf appointed Media partner. Execute and monitor per aligned media plan. Ensure the timely flow of all Media Partner invoices to ensure payment.
• Act as a key contact point (Center of Excellence) for brand communication assets to our direct ops (TH/MY/SG) and distributor geo leaders, e.g. News and Notes New release, Athlete Win(s) news release, Key initiative product info. Marketing programs, Distributors: COE Tracking sheet-Seasonal directive assets e.g iGTC’s, KSD’s, CSD’s, all BCC contents.
• Ensure all business partner received all assets on time and using it under Nike policy.
• Supervise and drive PR agency team in drafting PR seasonally support plans
• Brand Events: Play an active role in the coordination/execution of all Nike Golf Media Days / Event days.