• PRICE
Since Samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesn’t apply a specific product strategy or fit into a premium product category like Apple. In Mobile and TV segment it employs completion based pricing, ie the pricing model depends on the prices of competitor’s products. Sony Bravia which has been always priced at the top slot in television segment has reduced its prices due to intense competition from Samsung’s high end innovative offerings from Samsung.