• Introduce participants to the Lesson overview and then to the definition of a “Market” and the definition of “Marketing” (Slides 3 to 6)
• Introduce participants to the concept of “Marketing Mix” (Slide 7)
• Ask participants to read and understand all key elements that make up the “Marketing Mix” (Slides 8 to 11)
• Help participants to understand what the marketing process constitutes (Slide 12)